By DeVry University
March 22, 2021
5 min read
March 22, 2021
5 min read
Whether or not you have studied marketing, you're probably aware of the importance of branding. In the corporate world, a brand lets potential customers know who they are and what to expect. When you think of your favorite brand, you probably get a clear representation in your mind that encompasses the look, feel, taste or smell of the product. You likely also have strong feelings about the company and express some amount of loyalty.
Did you know that you can also establish your own personal brand? Let’s take a look at what a personal brand is, why self-branding is important in developing your career path and how to create a personal brand story that truly reflects who you are.
With all of this information in hand, you are ready to start building your brand. Sift through your thoughts, accomplishments and passions to find the beats in your personal story. Then organize your story in a coherent way, whether chronologically or by focusing on a specific aspect of what makes you who you are. Write out the story beats and support them with data. You can do this as an outline, storyboard or in narrative form.
Then create a longer form version of your elevator pitch that goes into a bit more detail. These two documents can serve as your basic formula for selling your brand.
Also bear in mind that your personal brand is ultimately a reflection of you. When posting on social media, your brand should shine through. When you show up in person, your dress and demeanor should align with your brand. It might sound tricky, but if you’ve done a good job of building an authentic personal brand, it shouldn’t be difficult at all.
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